Rami Hariz
2008, Unilever
Multilingual marketing coordinator/assistant brand manager with strong working experience in brand marketing. Was involved in the creation of effective integrated strategies including advertising, marketing, publicity, and research to build a “value-added” Brand. Proven leader with excellent analytical, communication, and problem solving skills. Recognized for my ability to work under pressure and to deliver high quality results. Honest, energetic, creative, and persistent.
18 contacts2007 - 2008Marketing Coordinator/Assistant Brand Manager
* ATL and BTL communications
* Building Business cases for future investments (New Product Development)
* Marketing plans
* Building and implementing both consumer and trade campaigns
* Evaluating Market Development
* Monthly promotions and consumer value offers
* Internal communications towards Sales and Merchandiser Staff- Direct Dealing with Suppliers
* Crisis Management : Actively involved in dealing with consumer boycott of Arla Foods products
2006 - 2006One of the leading FMCG distributors in Lebanon owning a large portfolio of consumer goods.
Handling Tabasco, Kikkoman, Storck, Al Shifa Honey, Weetabix & Kroger
* Establishing & implementing the brands’ Marketing plan, strategy & conducting the necessary Market research, surveys & analysis.
* Assist in establishing the brand’s pricing policy, structure & price list.
* Preparing sales & orders forecasts for the brands.
* Prepare the advertising and promotional plans for the brands.
* Prepare the events plans for the brands, approve costs.
* Establish the display plans & control their implementation through reporting any flaw/strength to the merchandizing department.
* Evaluating all the plans that were established and their execution in accordance with the performance.
2005 - 2005Leading IT solution providers in the UAE.
* Establishing and implementing a credit policy supporting corporate objectives set by top management.
* Establishing credit lines with customers seeking open account terms based on financial strength, payment history and risk potential.
* Conducting and supervising credit investigations by gathering facts on ownership and management, obtaining credit information from banks and references and involving sales people in gathering valuable credit information.
* Supervising collection process and A/R management to improve cash flow.
* Customer rapport building.